Wagtail Specialist CMS Architecture Long-term Technical Partner

Structured content systems, designed to scale.

I help organisations untangle complex content, making it easier to manage, reuse, and grow across websites, teams, and channels.

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20+ years' CMS experience·Previously at a leading UK digital agency

What I Do

Content System Design

Turn messy, hard-to-manage content into structured systems that scale.

Content modelling and architecture
Editorial workflows and UX
Multi-site and multilingual planning
Structured content for reuse across channels

Wagtail & CMS Implementation

Build CMS platforms that are flexible to maintain and easier to work with day to day.

Custom Wagtail development
Integration with existing systems
Permissions and governance
Performance and accessibility

CMS Migration & Recovery

Move away from legacy or limiting systems without losing what matters.

Migration from legacy CMSs
Content restructuring and cleanup
Reducing technical debt
Stabilising fragile platforms

Ongoing CMS Stewardship

Support and evolve your CMS as your organisation grows.

Content model evolution
Security and performance maintenance
Accessibility improvements
Long-term technical partnership

Practical AI for Content Teams

Focused on AI that's genuinely useful for editors, without adding complexity.

AI-assisted content workflows
Intelligent search over your content
Automatic tagging and summarisation
Internal knowledge assistants

Application Development

Turn a working idea into a reliable, maintainable application, built to last.

Greenfield Django application development
Rescuing and completing AI-generated prototypes
Refactoring proof-of-concept code for production
Integration with Wagtail CMS or third-party services
Deployment and ongoing support

When I'm a Good Fit

Your content is becoming difficult to manage or scale
You're planning a CMS rebuild or migration
You have multiple sites, teams, or languages
Editors are struggling with your current system
You want a CMS that will last—not one you'll replace in two years
You have a prototype or AI-generated codebase that needs to be made production-ready

Experience & Approach

Experience

Over 20 years of CMS experience, gained working in a leading UK digital agency across large-scale and complex content platforms.

Now working independently, I focus on helping organisations build content systems that are:

Structured and scalable
Maintainable over the long term
Designed around real editorial needs

How I Work

Every project is different, and I'd rather find a solution that genuinely fits than adapt your needs to a standard approach. Often the right answer turns out to be simpler—and less costly—than you might expect.

Where possible, I aim to build systems that will still make sense in a few years' time, not just today.

I communicate openly throughout and am happy to work alongside designers, developers, and internal teams as needed.

About

I'm Victoria Chan, a freelance developer specialising in structured content systems and Wagtail CMS. I'm based in Oxfordshire and work with organisations across the UK.

Most of my career was spent in agency environments, helping organisations manage and scale complex content.

These days, I focus on designing content systems that are clear, structured, and built to last.

Get in Touch

Let's talk about your project.

If you're planning a CMS project—or trying to make sense of an existing one—I'd be happy to talk. I typically respond within one working day.

Thanks — I'll be in touch soon.

hello@madebyvictoria.uk